An April newsletter, a May newsletter, an October newsletter and a November newsletter are the same send with the month's hook: the season, the holiday, the quarter's end, the year's close. A small business that plans them as a calendar sends twelve a year and knows what the twelve cost; one that improvises sends when it remembers and never counts. This page is the calendar's arithmetic, and the free send frequency sheet on this site works what a year of monthly sends costs the list in unsubscribes from the business's own rate with no account.
The hooks, month by month
April is the spring start and the tax deadline behind it; May is the season's first push; October is the fourth quarter's opening and the holiday plan; November is the sale and the year-end thank-you. Each is a send with a subject line the month writes for you, and a result the KPI sheet on this site works from the counts.
What twelve sends cost the list
One send a month at 0.2% unsubscribes a send on 5,000 contacts is 120 contacts a year; two a week is 1,040. The send frequency sheet on this site works any calendar, and a monthly newsletter is the cheapest calendar a list can keep.
Keeping the calendar as a record
Every month's send with its list, its counts and its rates against the campaign, so next April starts from last April's figures. The paid plan on this site keeps that record at one flat price; the sheets stay free.
Questions people ask about april newsletter
What should an April newsletter contain?
The month's hook, spring and the tax deadline behind it, sent once to the whole list; the free KPI sheet works its rates afterwards.
How much does a monthly newsletter cost the list?
At 0.2% unsubscribes a send, 120 contacts a year on a 5,000 list; the free send frequency sheet works any calendar.
Where do the ideas for October and November come from?
The quarter's opening and the year's close: the holiday plan, the sale, the thank-you; the calendar writes the subject lines.