A drip campaign real estate agents run is the lead kept warm over months: the enquiry answered the same day, the market update every two weeks, the just-listed note when it fits, the anniversary note a year after closing. It is a journey with steps and a drop rate at each, and the closings it produces are arithmetic before they are luck. This page is about that journey for an agent or a small brokerage, and the free customer journey sheet on this site works how many leads reach a closing through three steps from the business's own rates with no account.
The steps and their timing
Enquiry to first reply the same day; reply to the market update every two weeks; update to the showing when the listing fits; showing to closing. 300 leads at 60%, 40% and 15% through three steps is 11 closings on the worked example, and the drop at each step is where the drip is fixed.
What the drip must read from the record
The lead's area, price range, timing and last reply: a drip that sends every listing to every lead is a newsletter, not a drip. The fields on the contact record are the personalization, and the paid plan on this site keeps them with the consent.
The value the drip is worth
A closing from the list is worth its commission, and the lead value sheet on this site works what a lead is worth at the business's own close rate and margin, which is the ceiling on what the drip may cost per lead. The sheets are free; the record is the paid plan.
Questions people ask about drip campaign real estate
What is a real estate drip campaign?
A lead kept warm from enquiry to closing as timed steps with a drop rate at each; the free customer journey sheet works the closings it produces.
How often should the drip send?
On the journey's timing, same day, every two weeks, when a listing fits; the send frequency sheet works what any cadence costs the list.
What is a lead worth on the worked example?
$10 at a 10% close rate, $250 first order and 40% margin, from the free lead value sheet; a brokerage enters its own commission.