Email marketing for lawyers starts from the client file: every closed matter with its practice area and its referral source, so the update reaches the clients it applies to and the referrers who send the work. The ROI sheet on this site works what a client update returns in matters opened from the firm's own reply rate, the lead value sheet works what a lead from the list is worth at the firm's own close rate and fee, and the bar's advertising rules are the firm's own counsel's to read.
The client file as a list
The client file and the referral sources as a list; the free ROI and lead value sheets work what an update returns and what a lead is worth, under the bar's rules the firm's counsel reads. This page supports the guide on what a CRM with email marketing must carry, and the figure it turns on is the one the lead value sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the lead value sheet works
Leads times the close rate is the customers; customers times the first order times the margin is the gross; gross over leads is what a lead is worth, and the programme's cost over leads is what one costs. On the worked example, 300 leads closing at 10% on $250 at 40% margin is $3,000 of gross, a lead worth $10 and $8.33 net of a $500 programme. For email marketing for lawyers, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
The record behind email marketing for lawyers is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing. Kept as one record with a status, it answers the sheet's inputs next month without an export; kept as a platform report and a spreadsheet, it answers them after an afternoon. Funnelvo Pro keeps the record for $24 a month; the free sheets on this site compute without it.
Questions people ask about email marketing for lawyers
What is email marketing for lawyers?
The client file and the referral sources as a list; the free ROI and lead value sheets work what an update returns and what a lead is worth, under the bar's rules the firm's counsel reads.
Which free sheet works the figure behind email marketing for lawyers?
The lead value sheet: 300 leads closing at 10% on $250 at 40% margin is $3,000 of gross, a lead worth $10 and $8.33 net of a $500 programme. Every input is yours and it computes on the page with no account.
Is Funnelvo an agency?
No. It is software: free sheets that work the figures and a paid plan that keeps the record. It sells no lists, runs no ads and sends nothing on anyone's behalf.