Email list marketing starts from the list as an asset with a size, a growth rate and a value, and most small businesses know the first and neither of the others. The list growth sheet on this site works the growth from sign-ups and losses, the lead value sheet works what a contact is worth at the business's own conversion, and the list health sheet works how much of the list is still engaged, which is the part the asset really is.
The list is the asset, so count it
The list treated as an asset with a size, a growth rate and a value; the free list growth, lead value and list health sheets work the three figures. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the list growth sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the list growth sheet works
Visitors times the sign-up rate is the sign-ups; the list times the unsubscribe and bounce rates is the losses; the difference is the net per month and the list at the horizon. On the worked example, 8,000 visitors at 2% adds 160 a month, 0.8% unsubscribes and 0.3% bounces on 5,000 take 55, and the list nets 105 to reach 6,260 in a year. For email list marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
For email list marketing, the sheets are the arithmetic and the record is the memory: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other and exportable at any time. Funnelvo Pro is that record at $24 a month, flat, for the whole business; this site is not an agency, sells no lists and sends nothing on anyone's behalf.
Questions people ask about email list marketing
What is email list marketing?
The list treated as an asset with a size, a growth rate and a value; the free list growth, lead value and list health sheets work the three figures.
Which free sheet works the figure behind email list marketing?
The list growth sheet: 8,000 visitors at 2% adds 160 a month, 0.8% unsubscribes and 0.3% bounces on 5,000 take 55, and the list nets 105 to reach 6,260 in a year. Every input is yours and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.