An email marketing infographic is a page of rates, and the useful one is the page of your own: delivery, open, click, click-to-open, conversion and revenue per email from the KPI sheet, bounce, complaint, unsubscribe and the engaged share from the list health sheet, growth from the list growth sheet. Each is free on this site, each is worked from the business's own counts, and together they are the infographic that applies to this list rather than to an average of others.
An infographic of your own list
A page of rates worth having when they are your own; the free KPI, list health and list growth sheets work them from your own counts. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the list health sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the list health sheet works
Bounces, complaints and unsubscribes over sent are the three rates a mailbox provider judges a sender on; inactive over the list is the inactive share; the list less the inactive is the engaged list. On the worked example, 300 bounces, 6 complaints and 40 unsubscribes over 20,000 sent are 1.5%, 0.03% and 0.2%, and 1,500 inactive of 5,000 leaves 3,500 engaged, 70%. For email marketing infographic, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Every figure on this page is arithmetic on the business's own numbers, and the number that makes it repeatable is the record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept with their dates and their consent. The paid plan on this site keeps that record for $24 a month, however large the list, and the free sheets go on working without it.
Questions people ask about email marketing infographic
What is email marketing infographic?
A page of rates worth having when they are your own; the free KPI, list health and list growth sheets work them from your own counts.
Which free sheet works the figure behind email marketing infographic?
The list health sheet: 300 bounces, 6 complaints and 40 unsubscribes over 20,000 sent are 1.5%, 0.03% and 0.2%, and 1,500 inactive of 5,000 leaves 3,500 engaged, 70%. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.