An email marketing audit checklist is a list of things to check, and it becomes an audit when each item has a rate: bounce, complaint and unsubscribe over sent, the inactive share, the engaged list, delivery, open, click and conversion. The list health sheet and the email KPI sheet on this site work every rate from the period's counts, so the checklist is filled with figures rather than ticks, and the paid plan keeps the counts per campaign so next quarter's audit is a lookup.
A checklist with the rates attached
A checklist whose items each carry a rate; the free list health and KPI sheets work every rate from the period's counts, so the audit is figures rather than ticks. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the list health sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the list health sheet works
Bounces, complaints and unsubscribes over sent are the three rates a mailbox provider judges a sender on; inactive over the list is the inactive share; the list less the inactive is the engaged list. On the worked example, 300 bounces, 6 complaints and 40 unsubscribes over 20,000 sent are 1.5%, 0.03% and 0.2%, and 1,500 inactive of 5,000 leaves 3,500 engaged, 70%. For email marketing audit checklist, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
The sheets compute; the paid plan keeps. For email marketing audit checklist, the record that matters is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, and once it is one record rather than a platform export and a spreadsheet, the sheet's inputs are a lookup. Funnelvo Pro keeps it at one flat price, brands the paperwork and exports the lot; nothing on this site is an agency's service.
Questions people ask about email marketing audit checklist
What is email marketing audit checklist?
A checklist whose items each carry a rate; the free list health and KPI sheets work every rate from the period's counts, so the audit is figures rather than ticks.
Which free sheet works the figure behind email marketing audit checklist?
The list health sheet: 300 bounces, 6 complaints and 40 unsubscribes over 20,000 sent are 1.5%, 0.03% and 0.2%, and 1,500 inactive of 5,000 leaves 3,500 engaged, 70%. Every input is yours and it computes on the page with no account.
Is Funnelvo an agency?
No. It is software: free sheets that work the figures and a paid plan that keeps the record. It sells no lists, runs no ads and sends nothing on anyone's behalf.