An email marketing survey is a send whose result is replies rather than orders, and it is judged by the reply rate and by what the replies are worth to the next campaign. The email KPI sheet on this site works the survey's delivery, open and click rates from its counts, and the send frequency sheet works what adding a quarterly survey costs the list in unsubscribes at the business's own rate; the paid plan keeps the reply against the contact so the next segment is built from it.
A survey is a send with a reply rate
A send whose result is replies; the free KPI sheet works its rates, the send frequency sheet works what a quarterly survey costs the list, and the paid plan keeps the reply against the contact. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For email marketing survey, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Keeping the record is what the paid plan is for: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing kept against each other with a status, so that the figure this page works comes from the record next month rather than from an export and a guess. Funnelvo Pro is $24 a month for the whole business, flat, with an export at any time; the sheets stay free either way.
Questions people ask about email marketing survey
What is email marketing survey?
A send whose result is replies; the free KPI sheet works its rates, the send frequency sheet works what a quarterly survey costs the list, and the paid plan keeps the reply against the contact.
Which free sheet works the figure behind email marketing survey?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.