An email marketing landing page is where the click becomes the order, and the figure that judges it is the conversion rate: conversions over clicks. The email KPI sheet on this site works it from the send's counts alongside the click-to-open rate, so the email's body and the landing page are judged separately; a low click-to-open is the email's fault, a low conversion is the page's. The paid plan keeps each campaign's rates so a page change shows as a figure.
The landing page is the conversion rate's address
Where the click becomes the order, judged by conversions over clicks; the free KPI sheet works that rate beside the click-to-open rate so the page and the email are judged apart. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For email marketing landing pages, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Every figure on this page is arithmetic on the business's own numbers, and the number that makes it repeatable is the record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept with their dates and their consent. The paid plan on this site keeps that record for $24 a month, however large the list, and the free sheets go on working without it.
Questions people ask about email marketing landing pages
What is email marketing landing pages?
Where the click becomes the order, judged by conversions over clicks; the free KPI sheet works that rate beside the click-to-open rate so the page and the email are judged apart.
Which free sheet works the figure behind email marketing landing pages?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.