Email marketing copywriting is judged by two rates: the open rate, which is the subject line and the sender name, and the click-to-open rate, which is the body and the links. The email KPI sheet on this site works both from the send's counts, so a subject-line change and a body change are judged separately, and the paid plan keeps each campaign's rates so two pieces of copy are compared on the figure rather than on taste.
Copy is judged by two rates
Judged by the open rate (the subject line) and the click-to-open rate (the body); the free KPI sheet works both from the send's counts so copy changes are compared on the figure. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For email marketing copywriting, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
What turns email marketing copywriting from a monthly guess into a monthly figure is the record behind the sheet: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, filed against each other so the inputs are read rather than remembered. Funnelvo Pro keeps that record, puts the business's own name on the printed sheets and exports everything; the sheets themselves are free forever.
Questions people ask about email marketing copywriting
What is email marketing copywriting?
Judged by the open rate (the subject line) and the click-to-open rate (the body); the free KPI sheet works both from the send's counts so copy changes are compared on the figure.
Which free sheet works the figure behind email marketing copywriting?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.