Email marketing for musicians is a musician or a band's own list worked as numbers: fans, ticket buyers and merch customers by city, reached by the business itself rather than by an agency, and measured by what a tour announcement returns in tickets. For the musician who runs the band's own list, the list is the fan by city, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The email marketing ROI sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The list is the fan by city
A musician's list is the fans by city, so the tour announcement goes to the people who can come and the merch drop goes to everyone. The ROI sheet works what a tour send returns in tickets from the band's own click and order rates, and the list growth sheet works what the sign-ups at the merch table add each month.
What the email marketing ROI sheet works for a musician or a band
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For the musician who runs the band's own list, the inputs are the list of fans, ticket buyers and merch customers by city and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
What turns email marketing for musicians from a monthly guess into a monthly figure is the record behind the sheet: fans, ticket buyers and merch customers by city, each with their consent and their dates, filed against each other so the inputs are read rather than remembered. Funnelvo Pro keeps that record, puts the business's own name on the printed sheets and exports everything; the sheets themselves are free forever.
Questions people ask about email marketing for musicians
What is email marketing for musicians?
A musician or a band sending to its own list of fans, ticket buyers and merch customers by city, measured by what a tour announcement returns in tickets. The free email marketing ROI sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the musician who runs the band's own list?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is the business's own and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.