Local business marketing for a shop, a practice or a trade is mostly the list: the customers who have been in, tagged by what they bought and when, reached with a reminder or an offer at the moment it fits. Search and social rent the neighbourhood; the list keeps it. The ROI sheet works what a month of sends returns from the business's own rates, and the channel mix sheet sets the list beside the paid channels by the cost of a customer each.
The list is the local channel you own
For a local business, the email list is the channel it owns; the free ROI sheet works what it returns and the channel mix sheet sets it beside search and social by the cost of a customer. This page supports the guide on what a small business marketing app must carry when one person runs the marketing, and the figure it turns on is the one the email marketing ROI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing ROI sheet works
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For local business marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
What turns local business marketing from a monthly guess into a monthly figure is the record behind the sheet: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, filed against each other so the inputs are read rather than remembered. Funnelvo Pro keeps that record, puts the business's own name on the printed sheets and exports everything; the sheets themselves are free forever.
Questions people ask about local business marketing
What is local business marketing?
For a local business, the email list is the channel it owns; the free ROI sheet works what it returns and the channel mix sheet sets it beside search and social by the cost of a customer.
Which free sheet works the figure behind local business marketing?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is yours and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.