Legal email marketing is a small firm's newsletter and client updates under the bar's advertising rules, which the firm's own counsel reads and this site does not restate. Inside them the arithmetic is the same as any list's: the ROI sheet works what a newsletter returns in matters opened from the firm's own reply rate, the send frequency sheet works what a monthly newsletter costs the list, and the paid plan keeps the client with the matters and the consent.
Legal email, with the bar's rules read first
A small firm's newsletter under the bar's rules, which the firm's own counsel reads; the free ROI and send frequency sheets work what it returns and what the calendar costs. This page supports the guide on what a CRM with email marketing must carry, and the figure it turns on is the one the email marketing ROI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing ROI sheet works
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For legal email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
The record behind legal email marketing is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing. Kept as one record with a status, it answers the sheet's inputs next month without an export; kept as a platform report and a spreadsheet, it answers them after an afternoon. Funnelvo Pro keeps the record for $24 a month; the free sheets on this site compute without it.
Questions people ask about legal email marketing
What is legal email marketing?
A small firm's newsletter under the bar's rules, which the firm's own counsel reads; the free ROI and send frequency sheets work what it returns and what the calendar costs.
Which free sheet works the figure behind legal email marketing?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is yours and it computes on the page with no account.
Is Funnelvo an agency?
No. It is software: free sheets that work the figures and a paid plan that keeps the record. It sells no lists, runs no ads and sends nothing on anyone's behalf.