How much to charge for email marketing as a freelancer or a small agency is bounded by what the client's list returns: the ROI sheet on this site works revenue per email and the month's revenue from the client's own rates, and the cost sheet works what the hours cost at the freelancer's own rate. A fee between the cost and a fraction of the return is a price; a fee per email is a guess. The paid plan on this site puts a pay link on the invoice.
Charge against the return, not per email
Bounded by what the client's list returns and floored by what the hours cost; the free ROI and cost sheets work both figures. This page supports the guide on what B2B email marketing must record, and the figure it turns on is the one the email marketing ROI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing ROI sheet works
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For how much to charge for email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, so that how much to charge for email marketing is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about how much to charge for email marketing
What is how much to charge for email marketing?
Bounded by what the client's list returns and floored by what the hours cost; the free ROI and cost sheets work both figures.
Which free sheet works the figure behind how much to charge for email marketing?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.