Email marketing for agencies is the agency's own list, the one that gets neglected because the clients' lists are billable: past clients, prospects and the people who downloaded the deck. A monthly note that keeps the agency in mind when a budget opens is the send, and the ROI sheet on this site works what it returns in enquiries from the agency's own reply rate while the cost sheet works what the hours cost at the agency's own rate. The paid plan keeps the client with the engagements and puts a pay link on the invoice.
The agency's own list, finally
The agency's own neglected list, sent a monthly note; the free ROI and cost sheets work what it returns and what the hours cost, and the paid plan keeps the client record. This page supports the guide on what B2B email marketing must record, and the figure it turns on is the one the email marketing ROI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing ROI sheet works
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For email marketing for agencies, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Every figure on this page is arithmetic on the business's own numbers, and the number that makes it repeatable is the record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept with their dates and their consent. The paid plan on this site keeps that record for $24 a month, however large the list, and the free sheets go on working without it.
Questions people ask about email marketing for agencies
What is email marketing for agencies?
The agency's own neglected list, sent a monthly note; the free ROI and cost sheets work what it returns and what the hours cost, and the paid plan keeps the client record.
Which free sheet works the figure behind email marketing for agencies?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.