How much to charge for marketing services, when the service is running a client's list, is bounded by what the list produces for the client: the lead value sheet on this site works what a lead from the list is worth at the client's own close rate and margin, and the ROI sheet works what a month of sends returns. A fee that is a fraction of that figure is defensible; a fee quoted per email is not. The paid plan on this site puts a pay link on the invoice a freelancer sends for the work.
Charge from the value of what the list produces
Bounded by what the client's list produces; the free lead value and ROI sheets work that figure, and a fee set as a fraction of it is defensible. This page supports the guide on what B2B email marketing must record, and the figure it turns on is the one the lead value sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the lead value sheet works
Leads times the close rate is the customers; customers times the first order times the margin is the gross; gross over leads is what a lead is worth, and the programme's cost over leads is what one costs. On the worked example, 300 leads closing at 10% on $250 at 40% margin is $3,000 of gross, a lead worth $10 and $8.33 net of a $500 programme. For how much should i charge for marketing services, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, so that how much should i charge for marketing services is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about how much should i charge for marketing services
What is how much should i charge for marketing services?
Bounded by what the client's list produces; the free lead value and ROI sheets work that figure, and a fee set as a fraction of it is defensible.
Which free sheet works the figure behind how much should i charge for marketing services?
The lead value sheet: 300 leads closing at 10% on $250 at 40% margin is $3,000 of gross, a lead worth $10 and $8.33 net of a $500 programme. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.