Email marketing CPA is the cost of a customer acquired from the list: the programme's cost over the customers it produced. The lead value sheet on this site works the cost per lead and what a lead is worth at the business's own close rate and margin, and the customer journey sheet works how many leads become customers; the CPA is the cost per lead over that rate, and it is judged against the customer's margin from the same sheets.
CPA and the lead's value, side by side
The programme's cost over the customers it produced, judged against the customer's margin; the free lead value and customer journey sheets work the inputs. This page supports the guide on what B2B email marketing must record, and the figure it turns on is the one the lead value sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the lead value sheet works
Leads times the close rate is the customers; customers times the first order times the margin is the gross; gross over leads is what a lead is worth, and the programme's cost over leads is what one costs. On the worked example, 300 leads closing at 10% on $250 at 40% margin is $3,000 of gross, a lead worth $10 and $8.33 net of a $500 programme. For email marketing cpa, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
A sheet worked once is a guess made carefully; a sheet worked from the record every month is a measurement. For email marketing cpa the record is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, and the paid plan on this site keeps it at one flat price with an export at any time, while the sheets stay free and need no account.
Questions people ask about email marketing cpa
What is email marketing cpa?
The programme's cost over the customers it produced, judged against the customer's margin; the free lead value and customer journey sheets work the inputs.
Which free sheet works the figure behind email marketing cpa?
The lead value sheet: 300 leads closing at 10% on $250 at 40% margin is $3,000 of gross, a lead worth $10 and $8.33 net of a $500 programme. Every input is yours and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.