Search engine marketing intelligence is the figure that sets search spend beside the other channels: what a customer from search costs against what one from the list, from social or from anywhere else costs. The channel mix sheet on this site works it for four channels from the business's own spend and attribution, and email's share of spend against its share of customers is the comparison that decides the mix.
Search against the list, by the cost of a customer
The cost of a customer from search set beside the cost from the list and the other channels; the free channel mix sheet works it from the business's own spend and attribution. This page supports the guide on what a marketing intelligence platform must show a small business, and the figure it turns on is the one the channel mix sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the channel mix sheet works
Each channel's spend over the customers it won is its cost per customer; total spend over total customers is the blend; email's spend and customers over the totals are its shares of each. On the worked example, $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. For search engine marketing intelligence, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
The sheets compute; the paid plan keeps. For search engine marketing intelligence, the record that matters is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, and once it is one record rather than a platform export and a spreadsheet, the sheet's inputs are a lookup. Funnelvo Pro keeps it at one flat price, brands the paperwork and exports the lot; nothing on this site is an agency's service.
Questions people ask about search engine marketing intelligence
What is search engine marketing intelligence?
The cost of a customer from search set beside the cost from the list and the other channels; the free channel mix sheet works it from the business's own spend and attribution.
Which free sheet works the figure behind search engine marketing intelligence?
The channel mix sheet: $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. Every input is yours and it computes on the page with no account.
Is Funnelvo an agency?
No. It is software: free sheets that work the figures and a paid plan that keeps the record. It sells no lists, runs no ads and sends nothing on anyone's behalf.