SEO and email marketing are the two channels a small business owns most of: search brings the visitor to a page the business wrote, and the list keeps the visitor the business would otherwise lose when they close the tab. The join between them is the sign-up rate on the search traffic, and the comparison between them is the cost of a customer from each, which the free channel mix sheet on this site works from the business's own spend and attribution with no account. This page is about the join and the comparison.
The join: the sign-up rate on search traffic
8,000 visitors a month at a 2% sign-up is 160 contacts on the worked example, and most of those visitors came from search. A page that ranks and has no form has rented the visit; a page that ranks and asks once has turned some of the rent into a lease. The list growth sheet on this site works the net.
The comparison: cost of a customer
$100 on email for 12 customers is $8.33 a customer; $800 on search for 20 is $40, on the worked example from the channel mix sheet on this site. Search is the more expensive customer and the one who feeds the list; email is the cheaper customer because search already paid for the introduction.
Keeping the source on the record
Which channel brought the contact and which campaign converted them are fields on the contact record, and the paid plan on this site keeps both, so the channel mix sheet's inputs come from the record next quarter rather than from memory.
Questions people ask about seo and email marketing
How do SEO and email marketing work together?
Search brings the visit, the form turns it into a contact, the list keeps the customer; the sign-up rate is the join.
Which is cheaper per customer?
On the worked example email at $8.33 against search at $40, from the free channel mix sheet; search feeds the list that makes email cheap.
Does Funnelvo do SEO?
No. It keeps the contact with the channel that brought them and works the sheets; the pages that rank are the business's own.