Marketing intelligence software needs two inputs per channel, spend and customers won, and everything it reports is worked from them. A small business that has the two inputs on its own records does not need the software to perform the division, and a small business that does not have them will get impressions and sessions instead. The channel mix sheet on this site performs the division free; the paid plan keeps the channel and the campaign against each contact so the inputs exist.
Intelligence software, read as the inputs it needs
Software that divides spend by customers per channel; the free channel mix sheet performs the division, and the paid plan keeps the channel against each contact so the inputs are on the record. This page supports the guide on what a marketing intelligence platform must show a small business, and the figure it turns on is the one the channel mix sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the channel mix sheet works
Each channel's spend over the customers it won is its cost per customer; total spend over total customers is the blend; email's spend and customers over the totals are its shares of each. On the worked example, $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. For marketing intelligence software, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
What turns marketing intelligence software from a monthly guess into a monthly figure is the record behind the sheet: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, filed against each other so the inputs are read rather than remembered. Funnelvo Pro keeps that record, puts the business's own name on the printed sheets and exports everything; the sheets themselves are free forever.
Questions people ask about marketing intelligence software
What is marketing intelligence software?
Software that divides spend by customers per channel; the free channel mix sheet performs the division, and the paid plan keeps the channel against each contact so the inputs are on the record.
Which free sheet works the figure behind marketing intelligence software?
The channel mix sheet: $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. Every input is yours and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.