Market intelligence software tools differ in their dashboards and agree on their arithmetic: spend by channel over customers by channel is the cost of a customer, and the blend hides the answer. The channel mix sheet on this site performs the division for four channels from the business's own figures with no account, and a tool is worth paying for when it gets the two inputs from the record rather than from a form, which is what the paid plan on this site keeps.
Software, tools and the one division they all perform
Dashboards over one division, spend over customers by channel; the free channel mix sheet performs it for four channels, and the paid plan keeps the channel against the contact so the inputs come from the record. This page supports the guide on what a marketing intelligence platform must show a small business, and the figure it turns on is the one the channel mix sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the channel mix sheet works
Each channel's spend over the customers it won is its cost per customer; total spend over total customers is the blend; email's spend and customers over the totals are its shares of each. On the worked example, $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. For market intelligence software tools, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, so that market intelligence software tools is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about market intelligence software tools
What is market intelligence software tools?
Dashboards over one division, spend over customers by channel; the free channel mix sheet performs it for four channels, and the paid plan keeps the channel against the contact so the inputs come from the record.
Which free sheet works the figure behind market intelligence software tools?
The channel mix sheet: $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.