Marketing intelligence platforms report the cost of a customer by channel and the mix, and every one of them needs the same two inputs per channel: spend and customers won. The channel mix sheet on this site works four channels from those inputs free, and the paid plan keeps the channel and the campaign against each contact so the inputs come from the record rather than from a form, which is the only difference between a platform and a spreadsheet.
Platforms, and the two inputs they need per channel
Platforms that need spend and customers won per channel; the free channel mix sheet works four channels from those inputs, and the paid plan keeps them on the contact record. This page supports the guide on what a marketing intelligence platform must show a small business, and the figure it turns on is the one the channel mix sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the channel mix sheet works
Each channel's spend over the customers it won is its cost per customer; total spend over total customers is the blend; email's spend and customers over the totals are its shares of each. On the worked example, $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. For marketing intelligence platforms, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Keeping the record is what the paid plan is for: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing kept against each other with a status, so that the figure this page works comes from the record next month rather than from an export and a guess. Funnelvo Pro is $24 a month for the whole business, flat, with an export at any time; the sheets stay free either way.
Questions people ask about marketing intelligence platforms
What is marketing intelligence platforms?
Platforms that need spend and customers won per channel; the free channel mix sheet works four channels from those inputs, and the paid plan keeps them on the contact record.
Which free sheet works the figure behind marketing intelligence platforms?
The channel mix sheet: $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. Every input is yours and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.