An email blast is one send to the whole list, and its price is paid in unsubscribes and complaints as much as in hours. The send frequency sheet on this site works what a blast calendar costs the list at the business's own per-send rate, and the list health sheet works the bounce, complaint and unsubscribe rates of the last blast from its counts, which are the three figures a mailbox provider judges the sender on.
A blast is a send to everyone, and it has a price
One send to the whole list, judged by what it costs in unsubscribes and complaints; the free send frequency and list health sheets work both from the send's own counts. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the send frequency sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the send frequency sheet works
Sends per week times weeks is the sends; the list times the unsubscribe rate per send times sends is the contacts lost, and the list less those is what is left, with the complaints per month beside it. On the worked example, two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. For email blast marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
What turns email blast marketing from a monthly guess into a monthly figure is the record behind the sheet: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, filed against each other so the inputs are read rather than remembered. Funnelvo Pro keeps that record, puts the business's own name on the printed sheets and exports everything; the sheets themselves are free forever.
Questions people ask about email blast marketing
What is email blast marketing?
One send to the whole list, judged by what it costs in unsubscribes and complaints; the free send frequency and list health sheets work both from the send's own counts.
Which free sheet works the figure behind email blast marketing?
The send frequency sheet: Two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. Every input is yours and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.