Broadcast email marketing is the newsletter or the announcement sent to the whole list on a schedule, and its economics are the schedule's: what each send costs in unsubscribes and complaints against what it returns. The send frequency sheet on this site works a year of any schedule at the business's own per-send rate, and the list health sheet works the last broadcast's bounce, complaint and unsubscribe rates from its counts.
A broadcast is judged by what it costs the list
The whole-list send on a schedule, judged by what the schedule costs the list; the free send frequency and list health sheets work it from the business's own rates and counts. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the send frequency sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the send frequency sheet works
Sends per week times weeks is the sends; the list times the unsubscribe rate per send times sends is the contacts lost, and the list less those is what is left, with the complaints per month beside it. On the worked example, two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. For broadcast email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Every figure on this page is arithmetic on the business's own numbers, and the number that makes it repeatable is the record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept with their dates and their consent. The paid plan on this site keeps that record for $24 a month, however large the list, and the free sheets go on working without it.
Questions people ask about broadcast email marketing
What is broadcast email marketing?
The whole-list send on a schedule, judged by what the schedule costs the list; the free send frequency and list health sheets work it from the business's own rates and counts.
Which free sheet works the figure behind broadcast email marketing?
The send frequency sheet: Two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.