Social media and email marketing are usually compared by followers and subscribers, which are audience sizes, when the comparison that matters is the cost of a customer from each. The channel mix sheet on this site works it from the business's own spend and attribution for social, email and two more channels, and email's share of spend against its share of customers is the figure that decides where the next hour goes. The list is owned; the social audience is rented.
Social and the list, by the cost of a customer
Compared by the cost of a customer from each rather than by audience size; the free channel mix sheet works it from the business's own spend and attribution. This page supports the guide on what a marketing intelligence platform must show a small business, and the figure it turns on is the one the channel mix sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the channel mix sheet works
Each channel's spend over the customers it won is its cost per customer; total spend over total customers is the blend; email's spend and customers over the totals are its shares of each. On the worked example, $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. For social media email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
For social media email marketing, the sheets are the arithmetic and the record is the memory: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other and exportable at any time. Funnelvo Pro is that record at $24 a month, flat, for the whole business; this site is not an agency, sells no lists and sends nothing on anyone's behalf.
Questions people ask about social media email marketing
What is social media email marketing?
Compared by the cost of a customer from each rather than by audience size; the free channel mix sheet works it from the business's own spend and attribution.
Which free sheet works the figure behind social media email marketing?
The channel mix sheet: $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. Every input is yours and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.