Email marketing infographics carry benchmark rates from somebody else's lists, and the figure they leave out is yours. The email KPI sheet on this site works your own six rates from your own counts, the list health sheet works your own bounce, complaint and unsubscribe rates, and the two together are the infographic that applies to your list. This site publishes no benchmark; every figure on it is the business's own.
Infographics, and the figures they usually leave out
Benchmarks from other people's lists, leaving out yours; the free KPI and list health sheets work your own rates from your own counts. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For email marketing infographics, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, so that email marketing infographics is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about email marketing infographics
What is email marketing infographics?
Benchmarks from other people's lists, leaving out yours; the free KPI and list health sheets work your own rates from your own counts.
Which free sheet works the figure behind email marketing infographics?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.